Work Approach FAQ Book Strategy Consult →

STRATEGY THAT SHOWS UP IN THE NUMBERS.

34
Engagements Completed
$2.1B
Client Revenue Influenced

Axiom embeds a fractional Chief Strategy Officer inside your leadership team. We diagnose the GTM breakdown, rebuild the operating model, and install the revenue architecture your board expects — then hand off documented playbooks your team actually uses.

Book Strategy Consult → See Proof → 60-min diagnostic · Scope in 48 hrs · No retainer lock-in

AXIOM_METRICS.LOG — LAST 18 MONTHS

VERIFIED OUTCOMES

METRIC CONTEXT TIMEFRAME RESULT
ARR GROWTH SaaS Series B, $8M ARR at engagement start 90 DAYS +68%
SALES CYCLE Enterprise software, 23 AEs, broken pipeline 60 DAYS −42%
GROSS MARGIN Professional services firm, cost model rebuild 120 DAYS +19 PTS
NET RETENTION B2B SaaS, churn signal detected pre-raise 6 MOS 107%
SERIES B CLOSE Fintech platform, board narrative rewrite 75 DAYS $28M

Selected Work

// 05 ENGAGEMENTS
01

B2B SaaS · Series B

Pipeline Architecture, Meridian Cloud

GTM Rebuild ICP Definition Playbooks
Meridian's pipeline had stalled at $12M ARR for 11 months. Axiomatic diagnosis: three conflicting ICPs, no sequenced motion, AEs closing wrong-fit deals. Rebuilt GTM from signal to close in 90 days.

ARR GROWTH

+68%

In 90 days from
engagement start

FULL CASE →
02

Professional Services · $40M Revenue

Margin Recovery, Vantage Partners

Cost Architecture Pricing Model Operating Leverage
Vantage was growing revenue while margin compressed. Root cause: pricing anchored to cost rather than value, delivery model scaled linearly. Rebuilt the service tier model and contract structure.

GROSS MARGIN

+19pts

$7.6M incremental
margin in year one

FULL CASE →
03

Fintech · Pre-Series B

Board Narrative + Raise, Arca Financial

Investor Narrative Data Room Unit Economics
Board was misaligned on the growth story. Three competing internal narratives reached investors as noise. Rebuilt the strategic narrative from first principles, re-sequenced the data room, coached the leadership team through investor diligence.

RAISE CLOSED

$28M

Series B, 75 days
from engagement

FULL CASE →
04

Enterprise SaaS · 200+ Employees

Sales Velocity Fix, Korrex Systems

Sales Motion Discovery Reform Win/Loss Audit
Korrex had 23 AEs, a 180-day average sales cycle, and no consistent discovery motion. Win/loss data surfaced the diagnosis in week one. Rebuilt qualification, demo, and proposal frameworks across the team.

SALES CYCLE

−42%

104 days avg → 60 days
across full team

FULL CASE →
05

B2B SaaS · Pre-Series C

Retention Architecture, Lumen Platform

Churn Diagnosis CS Playbooks Expansion Motion
Six months from a Series C raise, net retention had slipped to 89%. Board flagged it as a blocker. Identified three cohort-specific churn drivers, rebuilt the customer success motion, introduced an expansion playbook tied to product usage signals.

NET RETENTION

107%

From 89% → 107%
in 6 months

FULL CASE →

How Axiom Works

// 4-PHASE MODEL

PHASE 01

Diagnostic

A structured 10-day audit of your GTM, financials, team structure, and competitive position. We produce a written diagnosis with ranked constraints — not a slide deck, a decision document.

PHASE 02

Architecture

We design the operating model changes: ICP tightening, pricing architecture, pipeline motion, org design, or board narrative. Everything is tied to a specific number it's built to move.

PHASE 03

Execution

Embedded in your leadership team, we run the operating rhythm: weekly reviews, pipeline calls, cross-functional unblocking. We hold the accountability structure while your team owns delivery.

PHASE 04

Handoff

At 90 days, we hand off a documented playbook, operating cadence, and the metrics scorecard. Your team continues without dependency on Axiom. That's the design.

Common Questions

// DIRECT ANSWERS
What does a fractional CSO engagement look like?

A fractional CSO engagement is a defined 90-day sprint embedded inside your leadership team. We set strategy, run the operating rhythm, and hand off documented playbooks. No retainers, no fluffy advisory — just results with evidence.

Who is Axiom best suited for?

Series A to C B2B companies with $2M–$50M ARR hitting a revenue plateau, broken GTM, or a board who wants a plan before the next raise. We are not a fit for pre-product or pre-revenue companies.

How quickly can we start?

Book the strategy consult. We run a 60-minute diagnostic conversation, then scope a formal engagement within 48 hours. First deliverable in week two. Current availability: two engagement slots open per quarter.

What does it cost?

Engagements are scoped after the diagnostic. Most 90-day fractional CSO engagements run $18,000–$36,000 total — no hourly billing, no retainer ambiguity. You know the number before you sign.

Do you work with investors or boards directly?

Yes. Roughly 40% of engagements originate from a board or lead investor who needs a plan before the next milestone. We present to boards, participate in investor diligence, and have advised on three Series B and two Series C processes in the past 18 months.


BOOK THE STRATEGY CONSULT.

60 minutes. We'll run a rapid diagnostic on your current constraints, and you'll leave with a prioritised view of where revenue is being left on the table. No pitch. No deck. Blunt assessment.

EMAIL marcus@axiomstrategy.co
LINKEDIN linkedin.com/in/marcus-hale
SLOTS 2 OPEN THIS QUARTER

Response within 24 hours on business days. No sales calls without your consent.