Fractional Executive / Strategy
Strategy
that
moves
the
number.
Axis brings board-level rigour to growth-stage companies. Not opinions — frameworks, data, and a 90-day sprint methodology that compounds.
What We Do
Built for the decision, not the slide deck.
Growth-stage leaders don't need more frameworks. They need the right constraint diagnosed, a clear priority, and a partner who moves with them — not behind them.
Fractional CSO / CMO
Embedded strategy leadership at a fraction of the cost. Sit in your leadership meetings, shape your roadmap, and own the outcome alongside your team.
Go-to-Market Sprint
90 days, one growth constraint. Diagnosis, ICP sharpening, channel sequencing — handed over as a live playbook.
Competitive Strategy
Market landscape mapping, differentiation architecture, and positioning designed to hold under scrutiny — from customers and investors alike.
Board Prep
Narrative, metrics, and scenario work for your next fundraise or board review.
Revenue Architecture
Pricing structure, expansion motion, and sales-process design that scales with headcount — not despite it.
Proof.
Selected Engagements — 2020 – 2025-
Fintech Infrastructure — Replanting the ICP
Repositioned a payments API from horizontal to vertical banking niche. Rebuilt sales qualification criteria and shortened sales cycle by 34 days.
3.1×ARR in 14 months -
People Platform — Competitive Differentiation at Scale
12-month fractional CSO engagement. Built out category narrative, hired VP Marketing, and prepared Series B board materials. Led to successful $22M raise.
$22MSeries B raised -
Supply Chain SaaS — Pricing Redesign
Replaced seat-based pricing with consumption + value tiers. Increased ACV by $48K per enterprise account within first 6 months of rollout.
+$48KACV per enterprise -
Marketing Intelligence Co. — Pre-Series C Board Narrative
9-week engagement: market sizing, comp table rebuild, and investor story architecture. Closed $58M within 11 weeks of kickoff.
$58MSeries C closed
The Axis Method
Clarity is a competitive advantage.
Most strategy work is theatre — decks full of frameworks, consensus-built by committee, and neutered before it reaches the market. Axis works differently: we find the one constraint that unlocks the next stage of growth and go deep on that alone.
We work with founders and executive teams who want a thought partner who will argue with them, hold their assumptions under heat, and stand behind a recommendation with their own reputation.
- No opinions without data
- One priority at a time
- Written brief at every milestone
- 90-day sprints, not open retainers
How We Work
Four steps. Ninety days.
Diagnose
A 90-minute strategy session maps your current constraint — growth, positioning, structure, or capital. You leave with a written brief.
Design
We build the strategic framework — ICP sharpening, channel prioritisation, narrative architecture — with your team in the room.
Execute
Axis embeds in the 90-day sprint. Weekly reviews, live adjustments, no fire-and-forget. We own outcomes, not just outputs.
Transfer
Everything is documented and handed to your team. The knowledge compounds internally — not locked in a consulting relationship.
FAQ
Good questions. Better answers.
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Who is Axis the right fit for?
We work best with Series A–C companies — typically $3M–$30M ARR — that have product-market fit and need to build the strategic operating layer around it. If you're pre-PMF, we're probably not the right partner yet.
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What does a strategy consult involve?
A focused 90-minute video session diagnosing your biggest growth constraint — followed by a written brief you can act on immediately. No templates, no generic frameworks. The brief is specific to your market, stage, and competitive context.
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How quickly can we start?
Most engagements begin within two weeks of the initial consult. We run limited concurrent retainers to protect depth over breadth — so capacity is finite. If you're considering Axis, the best time to start the conversation is now.
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Do you work with international companies?
Yes. Approximately 40% of our engagements are with companies headquartered outside the US. We've worked across North America, Europe, and APAC — all sessions are remote-first.
Book a Consult
Let's find your constraint.
The initial strategy consult is 90 minutes. You'll leave with a clear diagnosis and a written brief — regardless of whether we work together.
- hello@axisstrategy.com
- Available globally · Remote-first
- Response within one business day