001 — Meridian Strategy B2B Strategy & Fractional Executive
Clarity
Where It
Counts.
Mid-market B2B companies bring us in when growth has stalled, leadership is misaligned, or a major inflection — new market, post-merger, leadership change — demands a clear operating plan.
We work as partners, not vendors. Our output is decisive clarity: prioritised initiatives, accountable owners, measurable results within 90 days.
Proof is the only currency that matters to analytical buyers. Here is ours.
year-one engagements
across client portfolio
since 2016
from client leadership
What
We Do
Every engagement begins with a scoped diagnostic. No multi-year retainers sold at the outset — we earn the right to stay.
$5M–$150M ARR B2B software, professional services, and industrials. CEO-or-board mandated.
Case
Studies
Each engagement is unique. What is consistent: a ruthless focus on the constraint, not the symptom. These are not anonymised composites — they are real companies who agreed to be cited.
Series C · 420 FTE
7 months +61%
ARR YoY
PE-backed · $42M ARR
14 months $8M
Cost synergy
PE exit prep · $28M ARR
10 weeks +34%
NRR lift
Seed → Series A bridge
5 months 3×
Pipeline MoM
Board mandate · $95M ARR
11 months 28%
Burn reduction
How
We Work
Most presenting problems are symptoms. We spend the first two weeks in the data and with the leadership team before forming any hypothesis about what to fix.
Weeks 1–2A prioritised initiative plan with clear owners, sequenced milestones, and explicit dependencies. No strategy decks that live in Dropbox.
Weeks 3–6We embed. We run the stand-ups, review the pipeline, sit in the board calls. Accountability without authority is consulting theater.
Months 2–6A clean exit means your team can run the system we built without us. Every engagement ends with a documented playbook and a trained operator.
Final 30 daysCommon
Questions
What types of engagements does Meridian take on?
Meridian works on three engagement models: a diagnostic sprint (6 weeks, fixed fee), ongoing fractional CCO/COO/CRO support (3–12 months, monthly retainer), and board-level strategic advisory. All begin with the diagnostic — we do not sell ongoing retainers at the first meeting.
What company stage is the right fit?
Mid-market B2B companies with $5M–$150M ARR navigating a growth inflection — a new market entry, a stalling sales motion, a post-merger integration, or a CEO/board-mandated performance improvement. We are not a fit for pre-product or pre-revenue companies.
How does pricing work?
The diagnostic sprint is a fixed fee scoped to your situation (typically $28,000–$45,000). Fractional executive engagements are monthly retainers starting at $18,000/month. Board advisory is a quarterly retainer. We do not take equity. We do not charge by the hour.
How many engagements do you run at once?
We cap active fractional executive engagements at three at any time. Diagnostics and advisory retainers do not count against this cap. Capacity is disclosed honestly at the first call — we do not take on work we cannot deliver.
Is there a confidentiality guarantee?
Yes. Every engagement is covered by a mutual NDA signed before any information is exchanged. The case studies on this site are published with explicit client permission. We will never reference your company without your written approval.
Book a
Strategy
Consult.
The first call is 45 minutes. We will tell you honestly whether we are the right fit and, if not, who is. No pitch deck. No follow-up spam.