Fractional strategic leadership for B2B companies at the growth inflection—where clear thinking compounds fastest.
Four engagement types. No retainer bloat. Every scope starts with a two-hour diagnostic—if I can't find leverage, I'll tell you before we begin.
Market segmentation, ICP definition, channel mix, and a 90-day activation roadmap. Built for companies pre-scale, not post-series-B re-org.
Embedded strategic leadership—one or two days per week—to own the planning cadence, investor narrative, and cross-functional alignment.
Willingness-to-pay research, competitive benchmarking, and a monetisation model that fits your buyer, not your competitor's playbook.
Ongoing strategic counsel for boards and investors seeking an independent view on growth assumptions, M&A readiness, or market positioning.
Redefined ICP after two failed quarters, restructured the BDR motion, and rebuilt the pricing ladder. New enterprise ARR grew 3.1× in the following year.
Led a three-month positioning sprint ahead of the Series B raise. Sharpened the market thesis, reframed competitive moats, and coached the founding team on investor Q&A.
Fractional CSO for 11 months post-acquisition. Built a unified service architecture, eliminated $2.2M in duplicated cost, and launched a cross-sell programme lifting average client revenue 44%.
Mapped the regulatory buying journey, identified the champion persona, and designed a land-and-expand motion suited to hospital procurement cycles. Closed first three enterprise contracts within six months.
I've spent fifteen years at the intersection of strategy and revenue—first in management consulting, then as a full-time operator, now as a fractional partner to B2B founders and PE-backed leadership teams.
My work is diagnostic before it is prescriptive. I don't bring a playbook—I find the one constraint that unlocks the most leverage, then help you execute against it with urgency.
Based in London. Working with companies in North America, Western Europe, and the Middle East.
Career timeline
Two hours. Free. We identify the real constraint—not the symptom—and agree whether there is a fit.
A one-page scope with a fixed fee, a clear deliverable, and a defined exit condition. No retainer lock-in.
Deep work over a compressed timeline. Weekly checkpoints. No hand-off decks that collect dust.
I stay through implementation. Decisions are only useful if they compound into action.
If I can find leverage in your business in two hours, we'll define a scope. If I can't, I'll tell you—and point you to someone who can.