Who is Apex Coaching for?

Apex is for athletes, founders, and high performers who are already training but need a system, structure, and a coach who pushes you past comfortable.

How does the application process work?

Submit your application below. If you're a fit, Marcus will reach out within 48 hours to schedule a 20-minute strategy call. Spots are capped at 12 athletes per cohort.

What results can I expect?

Clients average a 34% strength increase in the first 90 days, 92% hit a new personal record within 60 days, and 100% who complete 6 months report measurable body composition changes.

Performance Coaching

STOP
AVERAGE.
GET
APEX.

You train hard. You eat right. You're still not where you want to be. Apex gives serious performers the system, the accountability, and the coach who won't let you quit on yourself.

Apply for Coaching See Results

847

Athletes Transformed

92%

Hit a New PR in 60 Days

34%

Avg. Strength Gain / 90 Days

Years. No Off-Season.

NOT FOR
THE CASUAL.
NOT FOR
THE COMFORTABLE.

Apex Coaching is a private, application-only performance program built for athletes, founders, and driven professionals who are done with generic plans and excuses. We don't do one-size-fits-all.

Marcus Reid — NSCA-CSCS, former D1 strength coach, and 6-year consecutive competitor — built Apex around one idea: your ceiling isn't where you think it is. The data proves it.

Programs

3 Tracks. Zero Filler.

01

Apex Elite

1:1 Coaching 12 Weeks Full Stack

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02

Strength Protocol

Group 8 Weeks Max 6 Athletes

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03

The Foundation

Self-Paced 16 Weeks Digital

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The Numbers

Proof, Not Promise

Athlete outcomes — 2019 to 2024

Every metric below is tracked and verified across 847 athletes who completed at least one full Apex program. No cherry-picking. No before/afters from paid influencers. Just data from real people who showed up.

"In 10 weeks I pulled 40 lbs more than my all-time deadlift. My coach at the gym thought I was cheating."

— Jordan T. · Software engineer, former recreational athlete

Athletes who hit a new personal record: 92%
Average strength increase in first 90 days: 34%
Client retention rate: 91%
Athletes who completed 6 months and reported measurable body composition change: 100%

Athlete Stories

Unfiltered

Sam K.

Construction Manager · Apex Elite

PR: Squat +62 lbs

I'd been plateaued for two years. Two. Years. Twelve weeks with Marcus and I hit a 62-lb squat PR and dropped 14 lbs of fat. The difference is the system — nothing is left to chance. You know exactly what to do, when, and why.
Priya M.

Surgeon · Apex Elite

PR: Deadlift +81 lbs

I train at 5am before 12-hour surgeries. I needed a coach who understood performance under pressure, not just sets and reps. Apex restructured my whole approach — sleep protocols, intra-workout nutrition, the mental frameworks. Pulled an all-time deadlift PR 8 weeks in.
Darnell W.

Ex-D3 Athlete · Strength Protocol

PR: Bench +44 lbs

I thought I already knew how to train — 4 years of college athletics. Marcus showed me I'd been leaving 30% on the table every session. The group cohort keeps you honest. You don't miss a rep when six other people are watching the board.

The Coach

FORGED
IN THE WORK,
NOT THE
ALGORITHM.

Marcus Reid has been coaching serious athletes for 6 years without an off-season. No viral content. No $27 PDFs. He took his D1 experience — watching athletes go from raw talent to elite performance — and built a private coaching practice around one obsession: squeezing every percentage point out of human potential.

He works with construction workers, surgeons, ex-college athletes, and founders. What they share: they're competitive, time-strapped, and done with mediocrity. His record speaks for itself.

NSCA Certified Strength & Conditioning Specialist (CSCS)
Former D1 University Strength Coach — 4 Years
Precision Nutrition Level 2 Coach
6 Consecutive Years of Competitive Performance
847+ Athletes Coached — Private Practice Only

: Apex is for athletes, founders, and high performers who are already training but need a system, structure, and a coach who pushes you past comfortable. If you want hand-holding and easy workouts, we're not the right fit. If you want measurable, verifiable results — apply.
: Submit your application below. If you're a fit, Marcus will reach out within 48 hours to schedule a 20-minute strategy call. No sales pressure. We'll figure out if we're the right match. Spots are capped at 12 athletes per cohort so we can maintain quality.
: Across 847 athletes: 92% hit a new personal record within 60 days, clients average a 34% strength increase in the first 90 days, and 100% who complete 6 months report measurable body composition changes. Results depend on your starting point, consistency, and effort — but those are the averages.
: No. Marcus has coached surgeons pulling 12-hour shifts, founders on 4-hour sleep cycles, and athletes with nothing but a barbell and a garage. Programming is built around your reality — not an ideal gym with unlimited equipment and perfect sleep.
: Apex Elite and Strength Protocol carry a 14-day, no-questions refund window if you've completed all assigned work and haven't seen progress. We stand by the program. If you don't do the work, the refund doesn't apply — that's on you, not the program.

Limited Spots

READY TO
STOP
LEAVING
GAINS?

Applications take 3 minutes. We review every one personally and respond within 48 hours. The next cohort opens in 14 days — spots fill fast.

01 Fill out the application below
02 Marcus reviews within 48 hours
03 20-minute strategy call — no pitch
04 If it's a fit, we begin immediately

First Name *

Last Name *

Email Address *

Program Interest *

What's your biggest training goal right now? *

What's blocking you from hitting that goal on your own?

No spam. No automated sales sequence. Just Marcus.

STOP AVERAGE. GET APEX.

NOT FOR THE CASUAL. NOT FOR THE COMFORTABLE.